Sotheby’s International Realty brand artfully unites exceptional homes with extraordinary lives throughout the world. Founded on the same commitment to exceptional service that characterized the Sotheby’s Auction House for more than two centuries, the Sotheby’s International Realty® brand was created in 1976 to connect the finest independent real estate companies with the most prestigious clientele in the world.
The network includes over 16,500 independent sales associates in over 750 offices in 60 countries and territories offering the best in local knowledge and global reach. Sotheby’s International Realty has formed relationships and media partnerships both online and in print. Sotheby’s International Realty has exclusive relationships and special marketing offerings with the Wall Street Journal, New York Times, Architectural Digest, Dwell, Hong Kong Tattler, James Edition and Google. This marketing program delivers over one billion media impressions annually, driving traffic to the listings on sothebysrealty.com.
SIR.com has embraced video, destination guides, lifestyle searches, and unique display options for home searching. The innovative website sets a standard that is unmatched by any other real estate brand. Consumers recognize and associate our luxury brand with the finest properties available worldwide as well as enjoying a rich experience while searching for their next home.